Donor Engagement Playbook

Whether you are new to fundraising or have been in the field for many years, you probably know that the key to developing a consistent stream of support lies in building long-term relationships. 

The value that a retained donor brings to a nonprofit is enormous. In fact, nonprofit marketing expert Adrian Sargeant found that just a 10% improvement in attrition can yield a 200% increase in projected value.

By focusing on the long-term value of a donor, an organization can make a big and positive impact on the bottom line.

In this guide, you'll find:

  • A definition of retention and how it drives impact growth for your nonprofit.
  • A graphic explaining the donor engagement cycle
  • Donor retention best practices
  • Insights from fundraising and development experts
  • And much more!

Don't wait to start planning! Download our free donor engagement and retention strategy playbook and begin building long-term relationships with your donors.